PROTOTYPE: AM ''PUFF-UP'' Event

The PUFF-UP collection "DEADLINE" AW24 takes everyone on a journey through time and life. Divided into three phases of physical and psychological experiences, the collection presents a diverse array of silhouettes, colors, and styles, evoking different forms of comfort and emotion. PROTOTYPE: AM creates a scene where each guest can interact and craft their own narrative.

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The PUFF-UP event marks a significant moment for PROTOTYPE: AM, highlighting the brand's commitment to innovation and artistic creativity.

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''PROTOTYPE: AM will continue to break new ground—'DEADLINE' was just the beginning," says the designer herself.

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BERLIN FASHION WEEK

​Berlin, February 8, 2024 – Berlin Fashion Week experienced a standout moment: The PUFF-UP event showcased the latest collection from fashion label PROTOTYPE: AM, proving once again that fashion knows no boundaries.

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On Thursday, PROTOTYPE: AM’s designer, Amalija Orehovskij, shared the brand’s newest designs with her community, delighting all attendees. The event, held in collaboration with consultancy OUT OF OFFICE and sponsored by MAC Cosmetics and Something & Nothing, featured creative ideas, an impressive DJ line-up, and a selection of drinks and snacks, creating a pleasant and inspiring atmosphere at Rosenthaler Str. 36.​​